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11 myths about the mobile version of the site

11 myths about the mobile version of the site, some site owners do believe in
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22-05-2017 13:00

Today we will talk about the popular misunderstandings that have occurred among many site owners. Our task is to "destroy" these myths and to show the possible solutions to the problem.

Myth 1 - The high cost of creating the mobile version of the site

How many cups of coffee do you drink every day? Why did I bring it up?! Because of the fact, that the mobile version of the site will cost you only one cup of invigorating Espresso a day. It's tempting, isn’t it? The special online designer will help you in it. Of course, if you turn to the agency with this issue, the cost will rise.


For example, the builder uMobilizer likes coffee in the morning :)

Myth 2 - The mobile version of the site negatively affects SEO

Some of our clients have the impression that their sites will be "punished" by the search engines, because two sites would have a duplicated content that would not already be unique. Thus, this could negatively affect the SEO of the main site.

There is some truth in it, when you have a separate mobile version of the site (m.mysite.com). But this problem can easily be avoided by using the dynamic data substitution option based on the user's device, which he/she used to enter your site. By the way, our service uses the JavaScript-adaptive technology, which solves all the abovementioned problems.


This is definitely the case when you can get into two birds with one stone

And as for the search engines, they, on the contrary, "love" Mobile-Friendly sites and give them preference in the TOP positions in search engines. Therefore, using the mobile version of the site would allow you not only to enhance the position of your resource and to improve ranking factors for SEO, but also to leave behind your competitors in the fight for the "sickle".

Myth 3 - My business does not need the mobile version of the site

Of course not! And your competitor will be only happy about it. Just look at the forecast from Cisco: in 3 years, the users of smartphones will grow bigger than people using electricity.


By 2020 the users of smartphones will in approximately 2.5 times exceed people with the landline phones!

It is worth noting that the smartphones will have 81% of all traffic. Your site should definitely be among these percentages. We emphasized some business categories, for which the mobile site should be more important than a desktop one:
  • the companies that solve the "hot" problems of the user - taxi, delivery, pharmacies, picking the locks, plumber, clothes repair, tire fitting, etc .;
  • the companies from the "HoReCa" segment (an abbreviation that indicates the places of sale with the direct consumption of goods and services: Hotel, Restaurant, Catering / Cafe .- Wiki);
  • the resources that provide their users the background information and feedback;
  • the companies from the SMB, B2B, B2C segment that provide services or sell goods locally and who want to enter other markets;
  • the online stores, with the aim to increase the profits and loyalty of smartphone owners;
  • the companies that already provide services online (reservations and bookings of tickets, travel, etc.);
  • the recognizable brands, the financial and government organizations;
  • and many others:)


Google knows everything about Belarusian users. More details in the report Connected Consumer Survey 2016

If you want to increase your coverage at the expense of the mobile phone users, and also raise sales in this segment, then creating an optimized version of the site for these customers will solve these issues. Yos can be sure.

Myth 4 - It’s complicated and time-consuming to create the mobile version of the site

A few years ago, the task of creating a separate version of the site for the smartphones was frightening even for the top studios. Making this venture successful required a lot of competence in all areas of web design. Mobilization of the site took quite a long time, almost comparable to the creation of another resource.

However the time is passing. By using special services, for example, uMobilizer, the creation of a mobile version of the site has become no more complicated than using the site designers. In just a few minutes and a dozen clicks your site will be "pumped." If you created your blog on WordPress (link) or another CMS, then it will not be so hard for you to cope with this builder.


And do not forget to take a cup of your favorite coffee drink with you

Myth 5 - If the site has an adaptive design, then the mobile version is not needed

Let's imagine this situation. You have the latest model of the best smartphone. You shoot the wonderful life photos and post them in the social networks. At some point, you are asked to make a family photo session. And then there is a situation where you have to make an effort in order to create a series. And then it’s occurred to you - why not to buy a camera, with a set of lenses and to shoot photos even better and with less problems?

What is this example with a smart photographer for? There to, that the same situation will be with the adaptive site. It will be the "last model". But when the user goes to it from the smartphone and he/she urgently needs to find some information, he will not pay attention to the beauty. If it is inconvenient to use the resource, then the user will simply leave it. We do this as well, when we open the site from the desktop, and are immediately attacked by a lot of advertising, pop-ups and online consultants.


Google knows everything about Belarusian users. More details in the report Connected Consumer Survey 2016

Therefore, it is better to satisfy client and to make a mobile version of the site that will meet his needs with a smartphone in hand, than to lose him/her. Who knows how the computer users will behave tomorrow?!

Myth 6 - The limited functionality of the mobile version of the site

Indeed, the mobile version of the site has the limited functionality compared to the main site. But it does not mean that it is bad. It's quite the opposite. The main rule is that your resource should allow to solve the issues of smartphone users. Let's try to figure it out using the example.

There are the contact details of the organization in header and footer of the desktop site. Several locations of the phone allow customers to notice them. But to make a call, you need to dial the phone number on your smartphone, verifying it with the computer screen. And now let's consider the "limited version" on the mobile phone screen. The phone number will be framed in a beautiful "Click-to-call" button and just one click will allow the user to contact you. Limited? Yes. Effectively? Yes.

Do not forget to add the ability to go to the main version of the site. There are situations when this backup option becomes a lifeline.
For example, your resource allows to buy train tickets. The regular customer has a confusion and the page is displayed incorrectly on the smartphone: the button for selecting the end date of the trip is missing. And then the "lifeline" comes for help - the magic button "Go to the full version of the site." It’s better to let the loyal to your brand client suffer a little on the main version of the site, but successfully complete the purchase.


Here's how the site mobile version of our partner Digital agency Webmart looks like
1 image is the site header (menu and contact information)
2 image is the site footer (the ability to call and go to the full version of the site)

Always leave an opportunity to go to the full version of the site. Some customers would be happy to use the "spare" or "saver".

Of course, it is a very simple example. But the main point is to catch the essence - your mobile version of the site must effectively solve all your visitors’ issues and quickly "close" their needs. If you manage to achieve this, then the customer will be yours!

Myth 7 - Apple does not have a mobile version of the site, that means I also do not need it

It is a logical statement. If your brand is so popular, the whole world knows about it and you have an army of dedicated fans, then you do not need to have a website at all. You can place only one logo on the Apple site and this will be enough, because everyone already knows everything about it’s products. For the instance, upon request of "Apple" Google produces almost 2 billion results!

Alternatively, you can look at your competitors. If they do not have a mobile version of the site, then you will be the first and that will distinguish you for the better. And if everyone already has it, then you should have done it yesterday!



Losing the chance to get a client, win loyalty and enhance a reputation, being similar to others is a risky business. Maybe it's better to take a risk and make a step forward for the smartphone users?

Myth 8 - A mobile version requires a separate domain

There is an option to implement a mobile version of the site on the same with the main site domain. For this purpose, you should use JavaScript-adaptive technology. For example, uMobilizer uses technology that with JavaScript help redirects the user to the required version: the mobile one, created with the help of a service and the desktop one, that you already have. In this case, you do not need to create a separate version for the smartphones.

Myth 9 - The mobile users make a few purchases


Criteo report calls upon to sell online and to increase profits at the expense of the smartphone users

The exposure of this myth I began with the fresh statistics. Just imagine that in the United States 40% of all online purchases are made from the mobile devices! The businessmen who say no to an optimized mobile site, in fact, deprive themselves of 40% of sales. Still in doubt and believe that the smartphone is used only for catching Pokemons?


Criteo report calls upon to sell online and to increase profits at the expense of the smartphone users

2/3 of US buyers start looking for a product, before making an online purchases from the online store website. And if you add the abovementioned information to it, it turns out, that the online store should provide maximum useful information, not only for the desktop, but also for the smartphones.

Myth 10 - The person, who needs anything, is ready to deal with any version of the site

Perhaps it is the most widespread option among businesses. By continuing this idea, you can also say another phrase: the expensive and poor goods - there is a client for them. Do you understand what I'm leading to?

This approach will not bring anything good for your business. Without the customer’s respect, you can not build the entire sales chain, where a certain place should be occupied by the main site and its mobile version.



A major part of clients will leave the site if they do not like it or it has been loaded for a long time and will never return! They will no longer compare different versions of the sites. To tell the truth, they will, but only on your competitor’s site, who does everything for the convenience of his visitors from the desktop devices and does not forget about the smartphones.

Myth 11 - Artem Lebedev said so

Once, in the distant 2013, Lebedev really said that "The biggest nonsense in the world is the creation of the sites separate mobile versions." Indeed, it was not necessary to talk about such a trend and global mobilization then, although there were prerequisites. Since many people remembered this statement, they mistakenly apply it nowadays.

Just two years later, on December 1, 2015, in the "Guidelines" section appeared a paragraph 182 - "The mobile versions of the sites two years later", which states that "The mobile versions of the sites have stopped to be the biggest nonsense in the world." In addition, these were not just words, but they were backed up by the quite logical actions. By judging the portfolio, the studio has began to create the mobile versions of the site.

Now you know both expressions. Who would you listen to?

"The mobile versions of the sites have stopped to be the biggest nonsense in the world."
In 2013 for the first time in the history, over 1 billion smartphones were sold! On April 21, 2014, Google reported about the changes in the search results, that have affected all countries and all languages. In the SERP, the new ranking factor gives preference to the sites with a mobile version. Yandex announced it only on February 2, 2016, following the search giant. All this prompted site developers to switch to the new approach - mobile first.


 According to think with Google, the share of mobile search in Google grew from 24% to 60% from 2013 to 2016 correspondingly

Finally, if you look at the latest statistics, it becomes clear that over the past few years the share of mobile searches in Google Search has increased by 2.5 times and now is 60%!

After that, the choice becomes clear and obvious.

Conclusion

So we analyzed all 11 myths about the mobile version of the site. Either believe in them or listen to advice - it's up to you. Just become mobile right today! In the end, I want to show the interesting video. Enjoy watching :)