Goals

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We monitor the goals according to the main users activities on the site: writing letters to e-mail, calls to phone numbers, calls to Skype and sending of the forms. And also we divide into metrics the following: goal achievement (The total number of goal achievements during all target visits), Achievements per visitor (The average number of goal achievements per unique visitor), Target visitors (The number of unique visitors that have reached the goal), Conversion of visitors (The share of those, who has reached the goal in the total number of unique visitors), Target visits (Number of targeted visits).